Application of chatbot in education: a case study of private universities

Tóm tắt

Artificial intelligence (AI) is becoming a major concern in many fields due to its ability to automate and optimize processes. Chatbots, an application of AI, have been widely used in many industries, especially in the fields of customer service and e-commerce. However, in higher education, chatbots have not been fully exploited, despite their potential to support students and improve their learning experience. Given this reality, this study focuses on exploring another aspect of chatbots in education, delving into the key elements shaping the acceptance and implementation of AI-powered chatbots in the university environment, to offer a more in-depth and holistic perspective of the role and effectiveness of this technology in supporting students. Using a quantitative research method, survey data were collected from 200 students at private universities in Hanoi, Vietnam. The purposeful selection of a demographically diverse sample was undertaken to ensure the credibility of the study and deliver an all-encompassing understanding of how technology is embraced by users. The study’s outcomes hold actionable value for higher education institutions and tech innovators. While providing insightful observations, the focus of the study and reliance on self-reported data suggest opportunities for further exploration and future research to expand on these initial findings.