The Potential of Green Credit Card Development In Vietnam: Evidence In Hanoi

Tóm tắt

The purpose of this research is to provide potential and obstacles in the
 development of GCC in Hanoi, thereby enhancing green finance, advancing sustainable
 economic development, and limiting environmental impact in the city. Specifically, this
 research considers the indirect relationship between environmental knowledge,
 environmental concern and behavioral intention through attitude, subjective norms,
 perceived behavioral control, the direct relationship between environmental
 knowledge, environmental concern and behavioral intention. This research defined two
 independent variables (EK, EC), three mediating variables (AT, SN, and PB), and one
 dependent variable (BI). The study’s primary data was collected through a survey with
 205 people above 16 years old in Hanoi. An extended version of the Theory of Planned
 Behavior is constructed in the theoretical framework. The PLS-SEM algorithm and
 bootstrapping are used in this research. The result shown that environmental concern
 has a positive influence on consumers’ attitudes subjective norms, perceived behavioral
 control, and behavioral intention to use GCCs; environmental knowledge does not
 directly affect the behavioral intention to use GCCs, however, it has a positive influence
 on attitudes, subjective norms, and perceived behavioral control; attitude toward GCC, subjective norms, and perceived behavioral control have a positive impact on
 consumers’ behavioral intention to use GCCs. The paper reinforces on several contextspecific factors that can explain the potential of GCC development through the
 supported hypotheses. The findings prove that using the extended TPB to examine
 behavioral intentions toward GCC is reasonable.