Online knowledge sharing in Vietnamese telecommunication companies: An integration of social psychology models

Tóm tắt

Organizational knowledge is regarded as a key source of sustainable
 competitive advantages for organizations. Along with the development of
 information technology, organizations often find many ways to facilitate the
 online knowledge sharing process. However, the establishment of successful
 online knowledge sharing initiatives seems to be challenging to accomplish.
 This study aims to enhance the understanding of the factors that affect
 employees’ knowledge-sharing behavior in organizations by examining the
 integration of two social psychology models—the Technology Acceptance
 Model (TAM) and the Theory of Planned Behavior (TPB). A total of 501
 complete responses, from full-time employees in Vietnamese telecommunication companies, were collected and used for data analysis using
 structural equation modelling. The overall findings of this study appear to
 coincide with the propositions of the TAM and the TPB, which this research
 model was built on. Perceived ease of use and perceived usefulness
 significantly affect employees’ attitudes toward knowledge sharing. In turn,
 attitudes, along with subjective norms and perceived behavior control (PBC),
 have a positive influence on knowledge sharing intentions (KSI).
 Consequently, KSI can be used to predict knowledge donating and knowledge
 collecting.